Sun. Jul 14th, 2024

What is + how it works + my review (January 2024)

Jan 8, 2024 has burst onto the digital marketing scene, brandishing a bold claim as an all-in-one, free platform.

Let’s face it, when you hear something like that, your first thought is, “This has got to be too good to be true.

That was my initial reaction too. A free, do-it-all software that doesn’t suck? Highly doubtful.

screenshot of homepage

But here’s the shocker: isn’t just blowing smoke. It’s a game-changer. As someone who’s navigated the maze of digital marketing tools, I was prepared for disappointment. Yet, left me floored with its capabilities.

Take it from someone who’s been around the block with the likes of ConvertKit, AWeber, and MailChimp. These giants lure you in with free offerings, only to tighten the screws when your audience grows. Then there’s – great for setting up a blog, but it’s like climbing Everest if you’re a newbie., on the other hand, is a beast of a different nature. Offering highly effective landing pages and robust sales funnels with professional templates for free? That’s unheard of. It’s like stumbling upon a treasure chest in your backyard.

My first foray into landing page software was with ClickFunnels, an undeniably powerful tool. But once the 14-day trial evaporates, you’re staring down the barrel of a $100 monthly fee. Worth it if you’re a pro, but a gut punch for beginners.

That’s where plays its masterstroke. It lets you dip your toes with up to 2,000 contacts or email subscribers and three sales funnels before asking for a dime.

Yes, you can test it out 100% completely FREE.

And when the time comes to open your wallet, it’s less than $30 a month – an absolute steal for the arsenal of tools you’re getting.

So, is the real deal?

Absolutely. It’s a diamond in the rough, especially for those just starting their digital marketing journey. For the veterans, it might not have the same allure, but for the rookies, it’s a godsend. Forget the skepticism; is a disruptor that’s here to stay.

The platform serves a multifaceted purpose, aiming to simplify the digital marketing process. It’s designed for entrepreneurs and businesses seeking an integrated solution for email marketing, sales funnels, website building, and more.

The importance of such a tool lies in its ability to streamline various marketing tasks, which are often scattered across different platforms, into one cohesive system.

How Works

The user interface of It’s okay, but let’s not sugarcoat it. For a newbie who’s never dabbled in sales funnels or email campaigns, it can feel like being thrown into the deep end. It’s not the sleek, intuitive experience that tech gurus might rave about. But, and this is a big but, doesn’t just leave you hanging.

The saving grace here is their tutorials. These are goldmines for beginners. They walk you through the process, breaking down what could be an overwhelming experience into manageable chunks. So, while the interface might not win any beauty contests, the support system in place is BIG help.

Features of

At the core of are several key features that make it a comprehensive digital marketing solution. These include email marketing capabilities, sales funnel creation tools, a website builder, options for hosting membership sites, and affiliate program management.

Each of these features is designed to work seamlessly with the others, providing a unified experience. For instance, the email marketing service is notably efficient, rivaling established providers like ConvertKit, AWeber, and MailChimp, especially with its free subscription model that remains functional up to a certain point.

Here’s a sample template they offer for their email campaigns:

screenshot of my personal account showing a sample newsletter template you can use your their email campaigns

Here’s a breakdown of all the features offers:

  • Email Marketing: Here’s where flexes its muscles. You can segment your audience, whip up personalized campaigns, and dive into analytics. It’s not just sending emails; it’s about sending smart emails. But don’t expect to master it overnight. There’s a learning curve, but it’s worth the climb.
  • Sales Funnel Builder: This is where starts to shine. It’s not just about slapping together a few pages; it’s about crafting a customer journey. The drag-and-drop interface is decent, but it’s the strategic aspect that’s the real winner. Newbies might feel a bit lost at sea initially, but once you get the hang of it, it’s smooth sailing.
  • Blogging and SEO:’s blogging platform is straightforward. It’s not the Rolls Royce of blogging, but it gets you from A to B. You’ve got your SEO-friendly tools, customizable URLs, and Google Analytics integration. It’s no WordPress, but it’s not trying to be.
  • Automation and Workflow: Here’s where tries to simplify the complex. The automation rules are a time-saver, although they’re not the most advanced on the market. It’s like having a Swiss Army knife when sometimes you might need a specialized tool.
  • Affiliate Program Management: Running your own affiliate program within is a neat feature. It’s a solid, if not spectacular, way to expand your reach without breaking the bank.

And if here’s a fancy table to help simplify it even more:

Feature Description
Email Marketing Advanced segmentation, personalized campaigns, performance tracking
Sales Funnel Builder Drag-and-drop interface, user journey mapping, lead capture elements
Blogging and SEO SEO-friendly tools, customizable URLs, Google Analytics integration
Automation and Workflow Time-saving automation rules, efficient process management
Affiliate Program Management In-platform affiliate recruitment, performance tracking, payout management

Benefits of

Cost-Effectiveness: Breaking It Down

When we talk about the cost-effectiveness of, we’re looking at a platform that offers a substantial suite of features without the hefty price tag that usually accompanies such versatility.

For starters,’s freemium model is a standout in the digital marketing space (click here to open a free account today). You can manage up to 2,000 contacts and create three sales funnels without spending a penny. This is a significant advantage for entrepreneurs and small businesses where every dollar counts.

To put this into perspective, let’s compare it with some industry counterparts. Platforms like ClickFunnels and Kartra, while offering robust functionalities, start their pricing at around $97 to $99 per month after their trial periods. This can be a steep investment for those just starting out.

In contrast, not only allows you to test the waters for free but also keeps the costs low even when you upgrade. Their paid plans, offering a broader range of features, start at less than $30 a month.

This pricing strategy makes advanced digital marketing tools accessible to a wider audience, breaking down the financial barriers that often hinder small businesses and startups.

All-in-One Platform: A Closer Look

The all-in-one nature of is its hallmark. It consolidates various marketing tools into one cohesive platform. This integration means you can manage email campaigns, build sales funnels, create websites, and even run affiliate programs without having to switch between different software. For many users, this integration simplifies the digital marketing process significantly, allowing for a more streamlined workflow.

However, it’s important to recognize that while covers a broad spectrum of functionalities, it may not offer the same depth as specialized standalone tools in each specific area.

For instance, while its email marketing capabilities are robust, they might not have the advanced features of a dedicated email marketing service.

Similarly, its website builder is competent for basic to intermediate needs, but it might not satisfy users looking for highly advanced web design features.

Ease of Use: A Realistic Perspective aims to be user-friendly, and for the most part, it achieves this goal. The interface is designed to be intuitive, especially for those who have basic familiarity with digital marketing tools. However, for complete beginners, there can be a learning curve.

The platform offers a range of tutorials and support materials, which are invaluable for new users. I’ve watched (and rewatched) several of these tutorials to lean how to use their software.

screenshot of's tutorials page on their site

These resources are designed to help users navigate through the initial complexity and make the most out of the platform’s features.

Drawbacks of The Straight Talk

Customization: Not Quite There Yet

Let’s get real about customization in It’s got a decent selection of templates and the interface won’t make you pull your hair out, but if you’re looking to really dive deep into customization, you might hit a wall.

For those who have grand visions of a highly unique and tailored digital presence, can feel a bit like playing with kid gloves. It’s great for getting you up and running, but for the more ambitious or specific design needs, it’s not quite the creative playground you might be looking for.

Growing Pains: Scaling Up Challenges

Now, onto scalability. is like that compact car that’s perfect for city driving but struggles a bit on the open highway. For small businesses or solo entrepreneurs just starting out, it’s a match made in heaven. But as your business grows and your needs become more complex, might start to feel a bit cramped.

This is especially true for larger businesses or those niche ventures that need more than just the basics. As you scale up, you might find yourself needing more sophisticated tools and features that doesn’t offer.

Plus, when it comes to playing nice with other tools or services you might be using, isn’t always the most cooperative. It works well within its own confines but doesn’t always reach out to others easily.

Pros & Cons of

Here’s a quick rundown on the pros and cons of


Affordable: Offers significant functionality at a lower cost compared to competitors.
All-in-One: Combines email marketing, sales funnels, website building, and more in one platform.
Free Plan: Generous free plan for starters.


Limited Customization: Not ideal for advanced, specific design needs.
Integration Challenges: Limited in integrating with external tools.
Customer Support: Can be slower than expected. Pricing Structure

The pricing structure of is one of its most appealing aspects. The platform operates on a freemium model, offering significant functionality without any cost for up to 2,000 contacts or email subscribers and three sales funnels. This approach allows users to thoroughly test and experience the platform before committing financially.

screenshot of plan options and pricing structure

When compared to competitors,’s pricing is highly competitive. For instance, platforms like ClickFunnels offer powerful functionality but at a higher cost, typically starting at around $100 per month after a free trial. This can be a significant investment, especially for new entrepreneurs or small businesses.

In contrast,’s paid plans, which provide access to a broader range of features, are more affordable, starting at less than $30 a month.

Comparative Analysis with Other Tools

To provide a broader perspective, let’s compare with other popular tools in the market:

Feature/System ClickFunnels HubSpot Kartra
Email Marketing Advanced segmentation and automation Basic email functionalities Comprehensive email tools with CRM integration Advanced automation and lead scoring
Sales Funnel Builder Intuitive drag-and-drop builder Highly customizable funnels More focused on inbound marketing Similar to ClickFunnels with added features
Blogging and SEO Basic but effective SEO tools Not a primary feature Advanced SEO and content strategy tools Limited blogging capabilities
Automation and Workflow Simple automation rules Complex automation capabilities Extensive automation with CRM integration Advanced automation but steeper learning curve
Affiliate Program Management Integrated affiliate management Available but less intuitive Not a core feature Robust affiliate management system
Pricing (Starting Plan) Free plan available $97/month $45/month $99/month

This comparison shows that while offers a comprehensive suite of tools at an affordable price, platforms like HubSpot and Kartra provide more advanced features in certain areas but at a higher cost. ClickFunnels, on the other hand, is more expensive but offers highly customizable funnel-building capabilities.

Is Legit?

User reviews and testimonials play a crucial role in understanding the real-world effectiveness of Many users have shared success stories, highlighting how the platform has helped them streamline their marketing efforts and grow their businesses.

Upon reviewing their Trustpilot account, you can see the experience with is remarkable. Currently, there are 3,635 reviews with an average rating of 4.9. That is outstanding!

screenshot of Trustpilot review page for

However, it’s also important to consider critiques and common issues raised by users. Some have pointed out the limitations in customization and scalability, as mentioned earlier. These critiques are valuable for potential users to set realistic expectations and for the platform’s developers to identify areas for improvement.

Comparing to Others

I currently have accounts with, Click Funnels, and Kajabi. To show you how they compare here’s a look at 3 different landing pages I’ve created each of them.

Here is a landing page I created with

screenshot of a landing/squeeze page I built in

In comparison, here’s an older landing page I create with Click Funnels…

screenshot of a sales funnel I built in Click Funnels

And just because I love showing you variety, here’s a landing page created in Kajabi..

screenshot of a landing page I built in Kajabi

When you factor in both Click Funnels and Kajabi only offer free trials (around 14 days) and you have to start paying after that, the funnel becomes THAT more attractive. Here’s a look at some of the templates they offer for free:

screenshot of different templates that offers for their sales funnels from my personal account

Final Verdict on

In essence, while is a fantastic starting point for new online businesses, offering a solid foundation and easy-to-use tools, it’s not the endgame for everyone.

As your business evolves, you might outgrow its capabilities and start looking for something that offers a bit more room to stretch your entrepreneurial legs.

It’s a great launchpad, but for those on a path to rapid growth or with highly specific needs, keep in mind that you might need to eventually graduate to more advanced tools.

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